Escape is a rebranding proposal for Caltrans’ I-5 rest stops that reflect their location while providing important travel-related information. Interstate 5 is a 1,381-mile route running north to south from Canada to Mexico. There are 55 rest stops in the state. However, many are spatially dark and unpleasant. A new identity was developed to give the rest stops a more pleasant look and feel. The rebranding includes developing materials for wayfinding, signage and information systems to support the identity system.
Designed by: Kyeyoung Kang, S/IDSA, for ArtCenter College of Design