Sports, Leisure & Recreation

Jimmyjane FORM 6 Water-Resistant, Rechargeable Vibrating Massager

Form 6 is the only rechargeable vibrating massager that is also water-resistant, making it suitable for use in the shower. The designers have succeeded in creating a new vibrating massager embodying all of the quality, innovation and sophistication that are central to the brand. It is also highly accessible in price point and distribution. Form 6 is designed with organic contours that fit the hand and conform to the body. Depending on the user's intentions, the product can be used either for sexual stimulation and interaction, or for massage and relaxation.

Contact: Deanna Moen: Credit:Jimmyjane Client:

Airflow Tennis Racquet for HEAD

HEAD's Airflow family is a racquet line designed for female tennis players. To meet the needs of this market, the designers were charged with creating an extremely light and well-balanced racquet and lowering the balance point to cater to the preferences of the recreational player. The grip is designed to perfectly fit a woman's hand. The family of racquets is tied together by means of the consistent design language.

Contact: Eric Stangarone: Credit:IDEO and HEAD (Germany) Client:

Wed'ze RNS7 Helmet

The RNS 7 is an ultra-light, ventilated, sleek, safe helmet for skiers and snowboarders. Safety is enhanced by the integration of the "Recco" system that makes it easier to find the wearer in the event of an avalanche. Its exclusive goggle-fixing system is placed on the side for maximum efficiency; when not worn over the eyes, the mask is locked in place on top of the helmet. A fabric panel covers the ears and neck to keep the wearer warm and comfy, but is easily removed to be cleaned or if warmer conditions dictate.

Contact: Philippe Vahe, I/IDSA: Credit:Decathlon (France) Client:

Tribord CR900

The first life jacket designed specifically for women, the CR900 was created for intensive cold-weather coastal and open-sea sailing. A high, double collar helps retain heat while protecting from the rain and also allows ventilation. The neon-yellow hood, shoulder patches, logos and reflective collar are positioned to optimize the wearer's visibility at night or in overcast weather. Waterproof neoprene sleeves keep sailors dry with an exclusive patented "double sleeve" feature that prevents spray and rain from creeping in at wrist level. The hood has three different settings and a built-in rim.

Contact: Philippe Vahe, I/IDSA: Credit:Decathlon (France) Client:

Silicone Travel Bottle

Travel bottles are notoriously inflexible, hard to clean and prone to leakage. This design has solved all of those problems with a squishable, leakproof, easy to fill and easy to clean way to store and dispense liquids and gels during travel. A silicone body makes the bottle easy and comfortable to squeeze with minimal force. The neck diameter was sized specifically to allow easy, thorough cleaning. An O-ring has been integrated, creating a secure seal.

Contact: Paul Koh: Credit:Paul Koh Client:


With the dual functions of bicycle light and flashlight, the Luxo I-109 boasts a tool-free attachment and easily removable bracket, making it a favorite of outdoor enthusiasts looking for convenience. Round plastic o-rings give the Luxo a high degree of water resistance. The reflector angles are calculated precisely to provide optimal lighting for a wider and longer beam. The precise angles also help eliminate flashing, increasing the safety for road users. All this and environmentally-friendly, too -- a single 1 Watt LED is used to produce the lighting brightness of 8-10 lux.

Contact: Credit:Duck Image Co., Ltd. (Taiwan) Client:Chance Good Ent. Co., Ltd (Taiwan)

Ergon GR2 - bike grips

Creating the world's most ergonomic and comfortable bike grip required finding out how different hand sizes are affected by the biking experience. Research showed, for example, that women have more nerves in the palms of their hands. The designers of the Ergon GR2 used this and other information to create a grip that reduces/eliminates pain and numbness in the hand, thereby increasing bikers' performance and enhancing the joy of bicycling. In addition to being comfortable, the grip gives the biker maximum control when riding on rough surfaces with sweaty or muddy hands.

Contact: Anna Romboli: Credit: Ergonomidesign (Sweden) Client: RTI Sports GmbH (Germany)

Artengo RollNet

Rollnet makes it possible to play table tennis in apartments or outdoors, on big tables and small tables -- wherever someone feels like striking up a game. A truncated, conical shape gives this portable net a broader base and increased stability, allowing it to fit all types of tables. Its winding mechanism and clipping system allow it to fasten and fit on tables that are square, rectangular or even round. RollNet is sold in a reusable carry pack while all components are recyclable.

Contact: Philippe Vahe, I/IDSA: Credit:Decathlon (France) Client:

SylvanSport GO - Mobile Adventure Gear

This is a three-in-one towable vehicle that morphs from a compact, traveling profile to a rugged toy-hauler mode to a spacious and comfortable camping configuration. The integrated, lightweight unit can be pulled by almost any vehicle and can carry up to 800 lbs. of gear. It can also accommodate top-mount racking systems for bicycles, kayaks and more. For its toy-hauler mode, GO's control-tilt deck releases at the front, angling the deck toward the rear for loading. The tilted deck lowers gradually back to level with a hydraulically-controlled return. The camping configuration features a weather-proof tent system and a sleeping surface equivalent to a king-and-a-half sized bed.

"This trailer can turn a compact car into a weekend-only SUV… instead of one for the daily commute. The designers thought through many uses and tuned this trailer to adapt elegantly to seemingly endless outdoor needs."

Alistair Hamilton, IDSA, Creative Director, Mobile Communications Business, Microsoft

Contact: Kyle Mundt: Credit:SylvanSport, LLC Client:


Bike lanes have proven to be an effective method of protecting cyclists on congested roads, yet they can be cost prohibitive to install. LightLane provides an alternative. Using a laser, it projects a crisply defined virtual bike lane onto the pavement, giving drivers a familiar boundary to avoid. With this wider margin of safety, bikers will regain their confidence to ride at night, making the bicycle a more viable commuting alternative.

"With LightLane, instead of you having to adapt to established bike lanes, the bike lanes adapt to you. It makes you more visible in the dark and gives motorists a clear idea of how much space a bike really needs to be safe."

--Rosario Costa, creative director, LEGO System A/S (Denmark)

Contact: Nicole Conner: Credit: Evan Gant, IDSA and Alex Tee of Altitude Inc. Client: