As one of the most dynamic and explosive players on the court, LeBron James has a rare skill set requiring footwear innovation tailored to his multi-dimensional game. The Nike Lebron 12 is designed to enhance explosiveness while combining three, key benefits: superior cushioning, harnessed support and natural flexibility for strength, speed and versatility.
Designed by: Nike Design
Born more than 30 years ago to provide protection and performance in all conditions, Nike ACG is reborn as NikeLab ACG to deliver sport utility for the city. Spanning outerwear, footwear and portable storage, the collection is designed to meet the demands for mobility and weather protection in any urban setting. Representing the future of sport style innovation, ACG marries pioneering materials such as Nike Tech Fleece, Nike Dri-FIT Wool and Nike Flyknit with the Berlin-based designer Errolson Hugh’s knowledge of fit, apparel construction and the functionality needed for everyday life. Hugh and Nike reassessed contemporary athletic needs by challenging convention. Through mutual learning, the team created elegant solutions for complex problems.
Designed by: Nike Design
Taking inspiration from the simplicity and fun of the old Cuban Yo-Yo, the Flip Reel by Squiddies™ is a modern take on the ancient art of handline fishing. A handline gets up close and personal with the fish without the expense and struggle of a complicated kit. Simply flip open, attach your tackle and you’re ready to fish in seconds whether off a boat, jetty, kayak—or on foot. When you’re finished, wind the line, secure the hook in the safe storage point and flip closed. Flip Reel by Squiddies™ is safe, easy and fun for both kids and adults. It packs to half its size, making it perfect to stow in the car or boat and small enough to throw in the backpack for a hike.
Designed by: Brandon Liew, Robert Tiller and Lisa Gyecsek of tillerdesign for Squiddies Pty. Ltd.
The CLUG Bike Rack is an inconspicuous, easily mounted clip that turns any vertical surface into a home for your bike. CLUG fits perfectly into an environment that is short on space but high on design. Its size makes it virtually disappear once installed. Simply lift the bike’s front wheel off the ground, and pop it into place. Gravity does the rest. CLUG doesn’t scratch your rims or force the bike to be lifted awkwardly off the ground. It is simple, stylish and just works—every time. It’s effortless.
Designed by: Hurdler Studios, Inc. and CLUG Brands Inc.
G-Wearables Goccia is a wearable tracking device that measures a user’s daily activity and sleep quality. Goccia is small and waterproof, with an aluminum shell, tempered glass and a rechargeable lithium battery. LED light transfers the signal between Goccia and the user’s smartphone or tablet. This transfer consumes little power, extending the device’s battery life.
Designed by Lebo He and Hongwei Wang of LKK Design Beijing Co., Ltd.
Contact: Wei (David) Jia - firstname.lastname@example.org
Slip In is a single-fin surfboard that combines the best aspects of a classic single-fin board and that of a tri-fin shortboard with three smaller fins. The concave outline of the Slip In tail allows high-performance turns like a tri-fin as well as the speed and feel of a single-fin surfboard.
Designed by Thomas Meyerhoffer, IDSA of Meyerhoffer
Contact: Thomas Meyerhoffer - email@example.com
The Nike Free Hyperfeel moves intuitively with the foot, delivering a natural motion sensation for the athlete. The design mimics the workings of the human foot: Lunarlon foam replicates cushioned pads under the foot; the outsole protects like hardened skin on the sole; and dynamic Nike Flywire flexes and contracts, inspired by ligaments.
Designed by Matt Holmes, Eric Avar, Kevin Hoffer, Jeongwoo Lee, Bryant Klug, Fanny Ho, Isa Crumeyrolle, Courtney Clarke, Rob Dolan, Andrea Pastega Vloon and Peter Hudson of Nike Inc.
Contact: Howard Lichter - firstname.lastname@example.org
The Reebok CHECKLIGHT is a sports impact indicator that measures the severity of blows to the head. It is intended for athletes of all ages and skill levels, and for use in all helmeted and non-helmeted contact sports. Its comfortable skullcap design uses multiple motion sensors and an easy-to-read display to communicate the severity of an impact to coaches, athletic trainers or parents.
Designed by MC10 & Reebok
Contact: Elyse Winer - email@example.com
The Garmin VIRB is compact and easy to use with a unique 1.4-inch Chroma color display. It records up to three hours of HD (1080p) video on one charge, and employs a full suite of mounting accessories to capture that perfect shot. The VIRB Elite goes one step further with built-in Wi-Fi, data sensors and a high-sensitivity GPS.
Designed by David Lammers-Meis, Todd Register and Adam Roush of Garmin International
Contact: Adam Roush - firstname.lastname@example.org
Superlight and stylish, Tangent fenders feature an inconspicuous design, antisplashing functionality while cycling, and a configuration that is good for road and street bikes. They are easily mounted and held in place and can be adjusted by a ball joint. The fenders also have inside grooves that will channel water laterally to keep it off the cyclist.
Designed by Haiwan Chiang of Qbicle Inc.
Contact: Haiwan Chiang - SALES@QBICLE.COM.TW