Sports, Leisure & Recreation


The T1 is a dynamic and playful vibrator designed to be more than an intimate accessory. It features ergonomic finger grips for convenient and intuitive control. In addition, it has a firm body with supple curves and a velvety smooth surface for optimal and versatile positions.

Designed by ovo Berlin GmbH

Contact: Jeanette Hepp -


Fitbit Flex Wireless Tracker

The Fitbit Flex is a wellness tracking device that contains a sophisticated 3D motion sensor that measures steps taken, calories burned, distance walked and sleep quality. Low-power Bluetooth 4.0 pushes data to an iPhone, Android or computer.

Designed by Gadi Amit, Jacqui Belleau, Dan Clifton and Tom Crisp of NewDealDesign LLC

Contact: Gadi Amit -


Allegro 2 Pilates Reformer for Balanced Body

The Allegro 2 Pilates Reformer for Balanced Body is a Pilates-specific exercise machine designed for the home and gym. Its helps consumers achieve the flow, concentration and intensity necessary for effective Pilates workouts. These features include a noise-free gliding system, easy-to-clean surfaces and greater functionality and simpler adjustability of the foot bar, ropes and shoulder pads.

Designed by IDEO and Balanced Body for Balanced Body

Contact: Andrea Pomerance -


Brooks C17 Cambium Saddle: The First of a New Generation of Saddles

The Brooks C17 Cambium Saddle: Reinventing the Racing Saddle is made of vulcanized natural rubber, organic cotton and a thin layer of structural textile. It eliminates the months of breaking in typically required for this style of seat. The maintenance-free waterproof top follows the riders’ movements to deliver immediate comfort and ease of use from the get-go. 

Designed by IDEO and Brooks England Ltd. (Selle Royal Group)

Contact: Andrea Stangarone -


Arione Gen II - Designing the Ultimate Bike Saddle


The Arione Gen II Designing the Ultimate Bike Saddle was designed for both high-performance professionals and recreational riders. It features a long, narrow and diamondlike shape that provides riders with a variety of seating positions, optimal performance, superior control and comfort. It is available in three versions.

Nike+ FuelBand

The Nike+ FuelBand is the ultimate sports motivator. It tracks activity as NikeFuel, a universal metric based on oxygen kinetics mapped to activities and associated movements. This enables athletes to compare, compete and collaborate across activities, regardless of gender and body type. Whether you walk, dance or play catch, the more you move, the more NikeFuel you earn. The FuelBand also tracks calorie and step count—and is also a watch. The experience doesn't end on the wrist; all of the data captured on the band syncs effortlessly to a rich mobile or Web-based experience. The Nike+ FuelBand merges the digital and physical worlds to motivate and inspire athletes to make every day count.

Nike has always been dedicated to inspiring and motivating athletes to do more. The challenge was to grow the Nike+ community by creating an authentic experience that enables all athletes to be the best they can be all day, every day. The following insights allowed the designers to formulate a strategy that would solve this challenge: make the invisible visible because you can’t improve what you can’t measure; enable athletes across multiple sports and activities to compare, compete and collaborate by creating a common social currency; provide continuous motivational feedback on users’ progress; design for all-day comfort and aesthetics; make it user friendly, intuitive and fun; and create the ultimate motivator for everyday athletes to do more.

Users start by setting a target for how active they’d like to be each day. A built-in three-axis accelerometer measures their physical activities, and a single button interface shows them how much NikeFuel they've earned and how close they are to their daily goals. Fitness becomes a game as users track their progress from red to green throughout the day. When they reach their goals, the band celebrates with them. The FuelBand effortlessly syncs to the mobile app through Bluetooth or to the Nike+ website through the built-in USB. Through the online community users can tap into a chain of inspiration. They can compete with themselves or share results with friends to compare, compete and celebrate; see personal activity graphs for the day, week, month and year; unlock achievements and celebrations as they reach new milestones; and share their successes or challenge friends via Facebook and Twitter.

The Nike+ FuelBand is designed to fit the active lifestyle with its sport-inspired aesthetic and all-day comfort. The complexity of the device is hidden within a soft outer skin, sculpted to emphasize its slender profile and beveled to draw attention to the color LEDs; every detail has a purpose. It comes in three sizes and uses an integrated link system for fine fit adjustment. It is powered by two curved lithium polymer batteries that conform to the curve of the wrist.

Credit: Nike Digital Sport and partners
Contact: Howard Lichter: