Sports, Leisure & Recreation

LOCAL bicycle

The LOCAL bicycle integrates function with form, ensuring that while the bike answers safety concerns and carrying capabilities, the aesthetic remains simple and elegant. With a front platform capable of carrying nearly anything you might want, it is perfect for getting around, transporting kids or surfboards, or fetching groceries. Additionally, LOCAL has integrated lighting and dual hydraulic breaks for a safe, secure riding experience.

Credits: fuseproject, Yves Behar, Josh Morenstein, Noah Murphy-Reinhertz, Nick Cronan of fuseproject
 and Jeremy Sycip of Sycip Cylces
Contact: Lauren Busto:


Blinder Lights

Blinders Lights are USB-rechargeable bike safety lights that are waterproof, bright, efficient and intuitive. Custom lenses focus the light to maximize intensity and visibility. Lithium polymer technology allows up to 50 hours of running time when set to one of four flash modes. The quick-release mechanism is robust and simple to use and allows the product to compliment any frame aesthetic to cater to the diverse audience within urban cycling.

Credits: Catalyst Design Group Pty Ltd., Hugo Davidson, Mal McKechnie, Jonathan Chan, Tim Besley, Chris Bilanenko, Kynan Taylor, Joelene Tee, David Edwards, Mike Lelliot and Lucy Glade-Wright
Corporate Sponsor: Knog Pty Ltd.
Contact: Joelene Tee:


Recline Personal

The Recline Personal recumbent bike lets user have a safe, quality cardiovascular workout at home. It provides an ergonomic seat and pedals, elegant finishings and materials, and intuitive adjustments. The biomechanics were meticulously crafted, entertainment is guaranteed via Visioweb over the Internet, and its functional components are inline with the professional lines used in gyms.

Credits: Antonio Citterio and Antonio Citterio & partners
Contact: Luca Basso:


The Original Ba

The Original Ba is a bottle holder for babies. Its spherical shape and rounded ergonomic cuts allow the smaller hands of a child to have a better grip on the bottle during feeding, resulting in less drops and spills. The Ba also provides parents with a truly unique tool to help begin their children’s transition to solo feeding. It is made of medical-grade BPA-free silicone, making it both durable and soft to the touch.

Credits: NEW, Jason Martin, The Original, Travis Hendricks and Courtney Taylor-Taylor
Contact: Jason Martin:



Build-a-Robot features four interchangeable geometric-shaped heads with the emotions of happiness, sadness, anger and surprise to help children ages 3 to 7 with Autism Spectrum Disorder to identify emotions and increase fine motor strength. The robot also features a range of textures and a surprise element of sound to address sensory issues.

Credits: PlanToys Inc. and Laura Chun Urquiaga
Corporate Sponsor: PlanCreations Co. Ltd.
Contact: Laura Chun Urquiaga:


"ONCE UPON A TIME" Toy Theater

"Once upon a time" is a toy theatre for children of all ages (from 3 years old on). It is a contemporary redesign of traditional toy theaters of the late 18th century. The theater is equipped with several scenarios and cardboard characters, it turns into a case easy to assemble, disassemble, store and carry. The toy follows a child's growth for several years because sets of scenarios and characters can be purchased separately, targeted to different age groups. It stimulates creative freedom, the child's interaction with family, with other children, educators and teachers (it can be used as teaching material). Scenarios and characters can be created by the children themselves, using drawings, magazine clippings, gluing and photographs of themselves. After all, if imagination has no limits, toys cannot either!

Designed by Bruna Madureira

Contact: Bruna Madureira -



The idea behind littleBits was to create an open source library of modular electronics that snap together with magnets for prototyping, learning and fun. Just as Legos enable users to create complex structures with very little engineering knowledge, littleBits are simple, intuitive space-sensitive blocks that make prototyping with sophisticated electronics a matter of snapping small magnets together with no wiring, soldering or programming required.

Electronics are everywhere. People now produce, consume and throw out more electronic gadgets and technology-enhanced products than ever before. Yet, engineering is mysticized, electronic objects are black-boxed, and the creativity of today's designer is limited by the tools and materials available to them. With the democratization of technology and the DIY revolution gaining more momentum, creativity with electronics will explode when they can be used as (and combined with) other materials.

Rarely are people (formally) taught how to use Styrofoam or clay, yet from elementary school to design school they can intuitively build out models and test ideas for physical prototypes. Materials such as paper, cardboard and screws are intuitive, accessible, self-contained, expressive and, most of all, can be integrated early in the creative process. The challenge designers sought to solve is how to turn electronics into a material.

Each Bit has a specific function (light, sound, sensors, buttons, thresholds, pulse, motors), and modules snap to make larger circuits. Taking this one step further, and inspired by childhood construction kits, the designers imagined electronic components to be building blocks to design with. At a time where the world is interactive, they made interaction—not electronic components—the building block. It's not about the LED, it's about light; it's not about the motor, it's about motion; it's not about a resistor and capacitor, it's about responding to touch. They wanted to turn every interaction in the world into a ready-to-use brick.

On scalability, littleBits is a library. Unlike most electronic products and platforms, littleBits are not one-offs; each Bit works with every other Bit in the system, making the system more powerful. To date over 35 Bits have been released, with prototypes, designs and sketches in the works for hundreds more. The system accommodates a plethora of new Bits of varying levels of complexity so people easily create almost any interactive experience.

On accessibility, littleBits are simple and snap within seconds. The Bits are color-coded: blue is power, pink is input, green is output, and orange is wire. All you need is a blue and a green; pink and orange are optional in between. Magnets prevent you from snapping Bits the wrong way. The designers wanted to empower kids and adults alike to combine interaction with other materials, whether pipe cleaners and popsicle sticks or laser-cut acrylic and complex mechanical gears.

And finally, littleBits are open source. All the design files and technical specifications are available so that any engineer, enthusiast or amateur can download the files, learn how the Bits are made and make them themselves. littleBits aims to move electronics from the late stages of the design process to its earliest ones, and from the hands of experts, to those of artists, makers, students and designers.


Designed by Ayah Bdeir, and Paul Rothman and Jordi Borras of littleBits

Contact: Jordi Borras -



Nike Studio Wrap

Nike Studio Wrap was designed to help women make the most of workouts typically done in bare feet such as yoga and dance. Using a three-part system, the wrap combines a barefoot feel with protection, traction, support and style.

Designed by Georgina James, Jason Humble, Jenna Pisciotta, Sean Pagnani and Ashley Low of Nike Inc.

Contact: Howard Lichter -


GoPro Hero3

The GoPro Hero3 is a point-of-view high-definition photo and video action camera system. It is rugged, waterproof, durable, and lighter and more compact than its predecessor. Used together, the camera, water housing and remote control help the user to capture and share adventures and digital video memories, from skydiving to scuba diving.

Designed by GoPro and Fred Bould of Bould Design

Contact: Fred Bould -


BlackBerry® People’s Choice Awards for TIFF

BlackBerry sponsored the 2012 Toronto International Film Festival and created three limited-edition awards for the following categories: People’s Choice Award Winner, People’s Choice Award Documentary Winner and People’s Choice Award Midnight Madness Winner. On the inside of the award is a miniature theater that is customized to reflect aspects of the winning film.

Designed by BlackBerry

Contact: Rodrigo Castaneda -