YBell

Sports, Leisure & Recreation
2019

Over the last 10 years Aaron Laurence, the inventor of the YBell, trained thousands of people on Australia’s famous Bondi Beach. He was using traditional training tools, dumbbells, kettlebells and medicine balls, to create his own brand of high-intensity resistance training. As his member numbers grew, it became impossible to keep incorporating multiple pieces of equipment into his sessions. The solution to the problem was the YBell, one piece of equipment that does everything he was already doing and more! He can now add more variety to sessions, and programming is much easier—all with the same piece of equipment regardless of the user’s ability level. The YBell makes transitions between exercises quicker, which streamlines sessions. Set up and pack up are so much faster now. Necessity is the mother of invention.

Designed by: Michael Hoppe of Hop Design and Aaron Laurence for YBell Fitness

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