Bike lanes have proven to be an effective method of protecting cyclists on congested roads, yet they can be cost prohibitive to install. LightLane provides an alternative. Using a laser, it projects a crisply defined virtual bike lane onto the pavement, giving drivers a familiar boundary to avoid. With this wider margin of safety, bikers will regain their confidence to ride at night, making the bicycle a more viable commuting alternative.

"With LightLane, instead of you having to adapt to established bike lanes, the bike lanes adapt to you. It makes you more visible in the dark and gives motorists a clear idea of how much space a bike really needs to be safe."

--Rosario Costa, creative director, LEGO System A/S (Denmark)

Contact: Nicole Conner: Credit: Evan Gant, IDSA and Alex Tee of Altitude Inc. Client: