Service Design

Blind Shopping

Blind Shopping is a guiding system for the blind or the visually impaired to enjoy shopping. Using the technology of positioning and bone conduction, Blind Shopping alerts the blind to prodcuts' location, navigating around any obstacles on the way. Users can scan the product for its name, price, expiration date, warnings, place of origin, instructions and customer service contact information and make the purchase.

Designed by:  Yi-Chun Chen of Tatung University


MATCHER - Shopping eXperience Innovation

The Matcher Shopping eXperience Innovation is an automatic shopping recommendation service that matches an item to a customer's needs. Through optimization algorithms known as prescriptive analytics, shoppers can get a perfect match that may even exceed expectations.

Designed by: Jihyun Kim, Suyoung Ko, Younghyun Choi, Dongbok Lee, Inhyung Na, Sooyeoun Lee and Cheolsang Lee of Matcher Service for Samsung SDS

Contact: |

Cody Service Toolbag

Through the Cody Service Toolbag, Coway offers continuing maintenance service for its home appliances, including water filtration devices, air purifiers, electronic bidets and water softeners. This includes replacing product filters and expendable parts and cleaning product interiors so customers can use them hygienically. The expert who handles these services is called a "Cody."

Designed by: Mi-youn Kyung for Coway Co., Ltd

Contact: |

Audi on Demand

Audi on Demand is a mobility platform that gives customers a new way to experience the brand. Customers download the Audi on Demand iOS app to rent any Audi model for up to 28 days in the San Francisco metro area. Audi is providing a new generation a way to get behind the wheel and experience Audi engineering, without ownership. 

Designed by: Toby Bottorf, Stefano Bianchini, Bill Gastrock and Abby Bickel of Continuum LLC for Audi Mobility

Contact: Allison Ryder

Oslo University Hospital

This project rethinks the way a breast cancer diagnostic center handles the entire referral and diagnostic process. The result is a 90 percent reduction in waiting time from a patient's first visit with a primary doctor, through the final diagnosis at the hospital: 12 weeks can be reduced to 7 days. This represents a dramatic improvement in efficiency; a huge improvement in quality of life for patients in a tremendously stressful period of time; and potentially saved lives.

Designed by: Designit for Oslo University Hospital



Disney MyMagic Plus

Disney’s My Magic+ makes Guests’ visits to Walt Disney World Resort more personalized, immersive and easier than ever, enabling them to design the experience that’s ideal for their family and friends. The uniquely designed MagicBand is guests’ key to unlocking the magic, securely connecting all the choices they make, serving as their hotel room key, park admission, access to FastPass+ and PhotoPass, as well as an optional payment device. 

Designed by Walt Disney Parks and Resorts

Contact: Micheal Jungen -


Curator's Choice: PillPack

PillPack serves people with multiple medications. Every two weeks customers receive a personalized roll of presorted, labeled medications, along with a recyclable dispenser and any items that cannot be placed into packets, like liquids and inhalers. PillPack coordinates refills and guarantees shipping on time. Customers can track shipments, refills and co-pays online, and they can call a PillPack pharmacist at any time.

Designed by TJ Parker and Elliot Cohen of PillPack; and Jennifer Sarich-Harvey, Sophy Lee, Katherine Londergan and Gen Suzuki of IDEO

Contact: Jacquelyn Miller -


4-in-1 Pharmacy Tool

The 4-in-1 Pharmacy Tool is a portable handheld device designed to assist busy pharmacists with the repetitive tasks of opening medicine bottles and counting pills to fill patient prescriptions. The tool breaks moisture-induction seals, removes cotton from bottles, acts as a spatula for counting pills and has tweezers for sanitary hands-off retrieval of any stray pills accidentally spilled during the filling procedure.

Credits: Richard Costa, IDSA and Matthew Coe, IDSA of PharmaDesign Inc.
Client: Ortho-McNeil Janssen Pharmaceutical Services
Contact: Richard Costa, IDSA:


Collaborative Service for Best Western

In the hospitality industry, hotels are typically classified as having either full service or limited service. Limited service is usually defined by what it's not--an inherently negative model. Collaborative service is a new, positive approach to the mid-tier market that calls for working with guests to provide them with everything they need on the road that they may not want to (or simply can't) bring with them.  Collaborative service is being introduced nationwide as part of Best Western's "I Care" program. It includes elements such as Ultra Clean and Food Aid. Ultra Clean gives guests confidence in site cleanliness by letting them choose when and to what extent a room gets cleaned. Food Aid supports guests in an expensive, stressful part of travel--eating--by turning the breakfast room into a stocked kitchen and creating an in-room dining experience that doesn't rely on room service.

“Well researched, concisely synthesized and beautifully executed –makes this budget hotel chain a bit more desirable today than it was yesterday.”  --John Barratt, IDSA, TEAGUE

Contact: Katie Clark:

Credit: Ashlea Powell, Beth Viner, Heather Emerson, Martin Kay and Patrice Martin of IDEO for Best Western

Bedsider for the National Campaign for Teen and Unplanned Pregnancy

Designers worked closely with the National Campaign to Prevent Teen and Unplanned Pregnancy to address the challenge of unplanned pregnancy in women between the ages of 18 and 29. The result, Bedsider is a birth-control support network that focuses on five key areas—awareness, motivational drivers, digital offerings, services and loyalty—and acts as a flexible vehicle for behavioral change.

"The great achievement here is that the design concept, its tonality and its visual expression take a topic loaded with emotion and difficult connotations to a place where it is safe and fun for teenagers to explore and engage."- Stefan Pannenbecker, VP, Head of Mobile Design

Credits: IDEO Design Team for National Campaign for Teen and Unplanned Pregnancy

Contact: Katie Clark: