Service Design

Grin, remote orthodontist platform

Grin is a comprehensive digital and physical orthodontic platform that provides remote monitoring solutions to bring patients the convenience and responsible care they’ve come to expect while keeping local orthodontists at the center of their treatment. With the Grin platform, orthodontists can grow their customer base and strengthen existing patient relationships while reducing chair time by virtually reaching into their patients’ mouths as if they were present for an in-person appointment. Simultaneously, patients achieve a healthy smile with increased flexibility, lower costs, and trusted doctor oversight.

Designed by: NewDealDesign Team for Grin

Contact: Email | Website

Service Meet Service: A Toolkit for collaborative action to end the sex trafficking of youth

Service Meet Service is a comprehensive digital and physical toolkit for sharing the National Center of Youth Law’s response to the commercial sexual exploitation of children and youth. The toolkit will contribute to the collective momentum for advocacy and reform around this issue. The design process envisioned the toolkit as a facilitation tool while building a system that is accessible, prioritized, digestible, and impactful to multiple stakeholders, including youth. It provides action-oriented tools for group facilitation, knowledge sharing, and policy and practice change. Designed as a living digital tool, the toolkit can be updated to remain a robust record of best practices over time, eliminating the need to search for and/or cross-examine multiple repositories of information.

Designed by: Molly Ackerman-Brimberg, Joey Wang, Kat McMillan, and Xavier Jones of SuperDeep Studio and MADO

Contact: Email | Website

Radiology Operations Command Center (ROCC)

The Radiology Operations Command Center (ROCC) is a virtualized imaging solution that seamlessly connects imaging experts at a command center with technologists at scan locations across the organization. ROCC’s advanced technology and workflows facilitate communication between scanner-facing technologists and experts. Real-time adjustments to the imaging protocol can be made with the support of an expert, and questions can be answered even while a patient is on the scanner table. ROCC breaks down communication barriers and helps maximize the value of top staff without compromising imaging quality, privacy, safety, or security.

Designed by: Philips Experience Design team – Cambridge MA, USA, Pleasanton, USA, Bangalore, India

Contact: Email | Website

UX beyond Energy Efficiency

The SmartThings Energy energy-monitoring service directly controls Samsung's home appliances to reduce energy consumption. It also encourages appliance owners to act more environmentally. 

Designed by: Minjung Sohn, Jinyoung Lee, Jongho Kim, Hyewon Lee, and Sahnghee Bahn of Samsung Electronics

Contact: Email

Bewith-Lenovo Homecare Chronic Disease Management System

The Homecare Chronic Disease Management System was designed to help chronic patients perform comprehensive disease management while at home. It consists of a series of noninvasive data harvesting IoT devices, a mobile self-management app for patients, and a patient data-management platform for providers, all supported by an AI database platform. With the integration of these service elements, the system better connects the patient and the healthcare provider to enhance the patient’s quality of life and to reduce financial inefficiencies.

Designed by: Lenovo (Shenzhen) Electric Co., Ltd.  

Contact: Email

SXT Partner Notification Service

More than 1 million sexually transmitted infections are acquired worldwide every day. A major challenge is getting diagnosed patients to notify their sexual partners, a conversation nobody wants to have. As a result, many clinics struggle to meet government targets for partner notification rates. The SXT Partner Notification Service enables patients to notify their previous sexual partners anonymously. Partners receive an SMS message telling them that they need to get tested and helping them finding a clinic nearby. When a partner gets tested, the SXT service automatically updates the originating clinic’s records, closing the loop between the original patient and their partner. 

Designed by: Laura Paplauskaite, Matthew Ford and Craig Priestman of Bit Zesty Ltd. and Dr.
Anatole Menon-Johansson of SXT CIC

Contact: Email | Website


HelloPackage is a hardware/software system that simplifies and expedites package delivery to multifamily communities. The system consists of package management, tracking and notification software paired with modular shelves and access-control hardware. To deliver packages, carriers enter the secure room, scan packages using a tablet or a handheld scanner, and place packages on any available shelf. A combination of label readers, weight sensors and computer vision allow the system to track where a package is located and who it’s for. For pick-up, residents are provided a code for room entry. The system then uses lighting, audio and package imagery to guide the residents to their packages.

Designed by: Alyssa Mellett, Julia Kemper, Russell Kroll, Thomas Cahoon and Will Borzon of Formation Design Group for Package Solutions Inc.

Contact: Email | Website

Congestive Heart Failure Remote Monitoring Program

The Congestive Heart Failure Remote Monitoring Program helps nurses better care for their patients with congestive heart failure while simultaneously motivating patients to take control of their health. Since congestive heart failure can be detected by a sudden increase in weight due to fluid retention, the monitoring program allows nurses to regularly check their patients’ weight through an online application. Patients weigh in each morning on a cell-enabled scale, which transmits their weight to their nurse. If the patient’s weight has risen too much over a period of time, the nurse is automatically alerted and can provide an appropriate intervention to prevent hospitalization.

Designed by: the Experience Design, Innovation, Strategic Alignment & Integration and IT Teams of Humana


Southwest Airlines’ Wayfinding Prototype

Southwest Airlines has developed a fully digital wayfinding and signage system designed to make traveling easier. Based on customer and employee feedback, all existing airport signage at key locations throughout the airport was redesigned. Each sign in the new system is fully digital and location aware to tailor the experience to the time of day, flight status and customer needs. While Southwest is known for delivering best-in-class hospitality on its airplanes, it sought to improve the in-airport customer experience. By talking with customers, frontline employees and Southwest’s operations teams, the designers identified three challenges: a lack of clear and accurate information, excessive gate crowding and the need for more meaningful customer service. This work was beneficial not only for customers but also for employees. General confusion regarding active flights at each gate area has decreased appreciably with the new system.

Designed by: Continuum for Southwest Airlines