Crown QuickPick® Remote Advance - Deep Dive research into warehouse order-picking

The design research team was charged to take an in-depth look at warehouse order picking from the viewpoints of the worker, customer and supply chain to generate knowledge to drive future design innovations. Lab testing and field studies resulted in substantial change to a common distribution center task—a new application of technology that improves the worker experience and delivers value to the customer. The patented QuickPick® Remote emerged from the research.

Credits: Crown Equipment Corporation, Steven Pulskamp IDSA, Jay Pollack HFES, Jess Gilland HFES, Mike Gallagher IDSA  - Crown North America  Markus Graf, Jim Kraimer - Crown Europe, Ergonomic Systems Design Inc. and Steven Casey - HFES Fellow
Contact: Dave Helmstetter:


Redesigning the UK Emergency Ambulance: Improving Mobile Emergency Healthcare

Research shows that patients don’t need to be admitted to the hospital in about 50 percent of UK emergency calls. The outcome of this research initiative delivered a redesigned ambulance treatment space with better clinical efficiency and reduced health-care costs. This ambulance is a key element of a distributed model of health care allowing more cost-efficient use of specialist treatment centers instead of monolithic hospitals.

Credits: Helen Hamlyn Centre for Design, RCA, Ed Matthews, Gianpaolo Fusari, Yusuf Muhammad, Royal College of Art - Vehicle Design Department, Prof. Dale Harrow, Peter Stevens, Richard Winsor, University of the West of England, Bristol, Prof. Jonathan Benger, supported by Dixie Dean, London Ambulance Service Advanced Paramedic, and Dominic King, Imperial College St Mary's Healthcare Trust
Corporate Sponsor: NHS London
Contact: Gianpaolo Fusari


Radically Disruptive Empathy Lunch Workshop

Most hospital staff value the high patient-satisfaction numbers that reflect high-quality care, yet even world-class teaching hospitals may keep patients waiting for hours without reliable information about next steps in their treatment plans. This research initiative involved a mock restaurant experience in which actors, playing waiters, treated hospital staff, the restaurant patrons, in the same manner that hospital patients are treated. This immersive learning experience helped the client, a group of hospital caregivers, connect with patient research in a powerful new way.

Credits: IDEO design team
Client: IDEO
Andrea Pomerance


Tetra Pak (Research)

Tetra Pak’s multidisciplinary research approach included team members from strategy, engineering, and human-factors backgrounds to conduct typical ethnographic consumer research. The research team studied cultural differences in lifestyle, goals, health and drinking habits at home and on-the-go. The study provided Tetra Pak with valuable information to make its drinking containers more appealing to on-the-go consumers.

Designed in partnership with Tetra Pak by Harry West, Ellen DiResta, Heather Reavey, Sean Brennan, Hilary Bickle, Tonia Giesecke, Francesca Passoni and Brian Stonecipher of Continuum

Contact: Evan Davis -


Wrangler Moto for Wrangler India

The goal of the Wrangler Moto for Wrangler India is to make its cowboy brand of denim more relevant to consumers in India. Through vast amounts of study and research, the team discovered that approximately 70 percent of the population relies on two-wheeled transportation. With that being said, their strategy is to emphasize the relationship between the rider and the road.

Designed by IDEO and VF Corp./Wrangler India for VF Corp./Wrangler India

Contact: Andrea Pomerance -


DELTAIR™ - Self Contained Breathing Apparatus

DELTAIR - Self Contained Breathing Apparatus (S.C.B.A.) for firefighters was a research project conducted to improve the SCBA design used by firefighters. The research team used a co-design approach to work with veteran firefighters across the United States. Participants were selected to include different regions, climates and population densities. The research was designed to balance firefighter preferences with current standards to create the ideal SCBA.

Designed by Clint Mayhue, Mark Williamson, Barry Reece, Dave Haverty, John Baker, Craig Martin, James Wilcox, Jose Cruz and Doug Olsen of Avon Protection; and Philip Palermo, IDSA and Russell Kroll of Formation Design Group

Contact: Phil Palermo -


MEDIVENT - Ventilatory Variables Measurement System

Respiratory system diseases are a huge health problem in Colombia. Los Andes University of Bogota and the Colombian Pneumology Foundation developed a system to acquire and store information about the essential parameters of a patient’s respiratory mechanics when on ventilator support. Interdisciplinary collaboration between engineering, medicine and design produced the Medivent, which measures respiratory flow and pressure, the electric activity of the respiratory muscles and other metrics.

Credits: Jaime Rivera, Hugo Macías of Universidad de los Andes and Fundación Neumológica Colombiana
Client: Fundación Neumológica Colombiana and COLCIENCIAS
Contact: Jaime Rivera: or Hugo Macias:


Windows Phone 7

One of the core approaches in the development of the Windows Phone 7 was to evaluate the product at all stages of development. From concept to code, the design team measured the efficacy of the designs and users’ emotional response to them. Using a traditional scorecard approach, the results helped generate new designs for future milestones and kept the team grounded around designs that were resonating with users.

Credits: Rive Citron, Donna Flynn, Tracy Lovejoy, Amy Alberts, Steve Herbst, CMG Research of Microsoft

Contact: Chris Acker:


Before SizeChina, all ergonomic data available to designers focused on the body shapes of Western populations. Since Western physiology differs significantly from that of Chinese and South Asian populations, particularly the shape of the head and face, Western measurements of helmets, facemasks and eyeglasses caused fit, comfort and serious safety issues for non-Western users. Using the most current digital scanning methodology, this project assembled data from a representative cross section of people from mainland China to create the first-ever digital database of Chinese head and face shapes. Now, designers hoping to reach the two billion people in the Southeast Asian market will be able to create products that genuinely fit the needs of this audience.

"I was most impressed by the artifacts from this research. Despite the enormous logistical challenges, the valuable physical and digital resources now available to researchers and designers will not only promote awareness of cross-ethnic physical differences, but also engagement and collaboration between western and Asian designers. From that perspective, this project stands as a great beginning."

Bill Mak, IDSA, Interaction Design Professional and Innovation Entrepreneur, IMI Studios

Contact:     Roger Ball, IDSA:

Credit:     Hong Kong Polytechnic University (Hong Kong), Delft University of Technology (The Netherlands), Anthrotech , Hong Kong Productivity Council (Hong Kong) and Sheridan College, Institute of Technology (Canada)

Client:     Innovation and Technology Commission of the Government of Hong Kong Special Administrative Region (Hong Kong), Strategic Sports HK Ltd. (Hong Kong) and New Era Cap Ltd.