Project Cooper

Project Cooper

Project Cooper

Project Cooper was a large-scale synthesis of an extensive amount of research looking to document US and European thyroid surgeons in action. Market research was used to learn what surgeons wanted; ethnographic research to learn how thyroid procedures are performed and identify tacit needs; preference testing evaluated concepts and identified opportunities for improvement, and usability testing validated product usability to meet FDA requirements. The results dramatically influenced the final product, a revolutionary device for fine and delicate surgeries that has demonstrated significant clinical outcomes for users and patients.

“This was outstanding research that was clearly well defined, targeted, planned, executed and tested. This work stood out among all the entries in this category as being the most thorough and effective.”

–Stephen Melamed, IDSA, principal, Tres Design Group

Contact: Matt Miller, IDSA: [email protected] Credit: Industrial Design / Human Factors Group and Cooper Team of Ethicon Endo-Surgery and Design Science Team of Design Science Client: Ethicon Endo-Surgery