GE Mammography: Redesigning the Women's Breast Health Journey


As part of a $1 billion global commitment to accelerate cancer innovation, GE partnered with designers, foundations and corporations to reimagine the breast-cancer screening and treatment journey. To gain a better understanding of the full screening cycle and its relationship to the emotional and physical needs of women, GE launched a design research project that explored the reasons why some women don’t get screened more frequently.

Credits: IDEO design team, Sub Rosa design team with GE and GE Healthcare
Client: GE and GE Healthcare
Contact: Andrea Pomerance: