Cardinal Pump Experience

Bronze
2008

Infusion therapy is not about pumps and solutions. It is about delivering care and the broader customer experience. The purpose of this design research initiative was to build a stronger connection between Cardinal Health and the people who use its technology. The research changed the definition of Cardinal's business and redefined success in the eyes of executives.

Credits: Robert Marchant, Goo Sung, Homer Fairley and Arthur Wu, IDSA of Modo Inc.
Client: Cardinal Health
Contact: Bob Marchant: b.marchant@modocarts.com