The Xfinity Eco Capsule packaging is both reusable and 100% recyclable. It provides a superb customer unboxing experience, especially with the resealable molded fiber pulp lid. The design team worked with the accessibility team to integrate Braille on the exterior lid and to optimize the lid design and pull strip for easy opening. It is made with renewable resources such as bamboo, bagasse (sugar cane), and paper and is manufactured in factories that use solar and wind power and recycled water. The footprint of the packaging was reduced by 10% from the previous design, and the assembly time was reduced by a minimum of 50% and up to 66%, translating into less energy used in assembly.
Designed by: Comcast Package Design Team