Tea is not just a drink; it holds a prominent position in Chinese culture. Gift giving is also an important part of Chinese culture. When friends meet, they exchange unique gifts. The packaging for Song Mountain Tea was created with these traditions in mind. The pure black outer box is quiet and unassuming; but as soon as you lift the lid, the experience becomes surprising and delightful. The abstract paintings of flying cranes, mountains, and the moon create a composition that is an homage to the tradition of Chinese landscape painting. Color is also used to differentiate the three concentrations of the tea.
Designed by: Shaobin Lin of Linshaobin Design Shenzhen, Yanpeng Chen of Yanpeng Photo and Kopy Tan of Guangzhou Zifang Enterprise