Starck Packaging Strategy

Silver
2003

Client: Target Corp.

The Starck Packaging Strategy, invents new fold-up form that use shrink-wrap. Packaging creates considerable salesmanship for Target's Philippe Starck designs. Philippe Starck's face and commentary of his design are on the packaging. The understated design strategy shows how design can grab the customer's attention in a quiet way. Created a buzz over an "in-and-out" program for Target around Starck-designed products.

Contact: Steven Sikora,
Design Guys,
612.338.4462
steve@designguys.com

Credit: Design Guys