SPOT Endoscopic Marker Packaging

Client: GI Supply

GI Supply had developed the method of marking cancerous lesions on the wall of a patient's stomach or colon during an endoscopic procedure. The mark would provide a reference point for subsequent removal of the tissue. Now the company needed an inexpensive packaging solution that would turn the technology into a product. Bolt responded with a whimsical brand identity that uses color and simple iconography that make it appear less threatening, thereby reducing user anxiety.

"One of the more notable aspects of the packaging is its personality. I wish other pharmaceutical companies would think this way." -Nasir Kassamali, Luminaire

Contact: Monty Montague
IDSA, BOLTgroup,

Designers: BOLT