Sonia Kashuk Fragrance Primary Packaging


The Sonia Kashuk Fragrance packaging includes two products: a solid fragrance compact and liquid fragrance bottle. The compact contains three solid fragrances that consumers can mix and match to create a customized scent. An artist's palette served as inspiration for the compact’s form and the organization of the product within. The progressive form is balanced by a familiar material—aluminum—resulting in a feminine tactile experience that easily fits in your palm, purse or pocket. For the liquid fragrance bottle, the elegant curved lines of the compact were elongated and made to stand upright. The bottle was stripped clean of extraneous details until all that was left was an asymmetrical form that feels great in the hand.

Contact:Harry Allen, IDSA

Credit: Harry Allen & Associates

Client: Target