Schroeder Milk Package

Client: Schroeder Milk

Clean, white opaque package communicates a European sophistication with vertical use of the fat-level designation of the contents, such as One or Skim. Research showed consumers were more interested in the fat content of the milk, rather than the brand on the label. Also uses rotating esoteric phrases that speak to the consumer.

"One of the most appropriate, clear and beautiful packages in this part of the supermarket. Congratulations!" -Louis Nelson, IDSA, President, Louis Nelson Associates Inc.

Contact: Aaron Keller, Capsule,

Credit: Capsule

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