This design challenge called for a packaging solution for the RP-HTX7 headphones that would be ideal for retailers with limited space. The packaging intentionally does not reveal the full product but instead highlights its key features—its retro styling and range of colors. This approach maximizes the display options available to retailers: the RP-HTX7 can be displayed on its side or at a slanted angle in addition to a conventional front display—all of which vividly present the product. The ability to showcase the complete range of color options coupled with a simple package that offers a clear view of the retro styling can only draw greater consumer attention.
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Credit: Panasonic Design Company (Japan)
Client: Panasonic (Japan)