Packing for TATUNG Electric Cooker of the 50th Anniversary Limited Version

TATUNG has produced and sold electric cookers for the past half a century, shaping collective memories of common food culture in Taiwan. The company recently released a limited edition 50-year anniversary electric cooker with a new packaging design. The packaging is made of eco-friendly pulp that both celebrates its exclusiveness and provides protection for what’s inside.

"By celebrating the core elements of the packaging structure itself, this design proposes a very sophisticated and elegant solution without cluttering or over-delivering on material or unnecessary layers. Simply purposeful!" – Sandrine Lebas, Creative Director, Lunar Design

Credits: GIXIA Group (Taiwan) for TATUNG (Taiwan)

Contact: Emiy Chang: emilychang@gixia-group.com