The new NIVEA Logo is a clean and fresh look at one of the oldest and most established skincare brands in the world. The goal of the project was to design a universal identity for NIVEA as part of a larger effort to rebrand the company. With thousands of products sold worldwide, the logo is used on a mass scale on products and across marketing and promotional materials.

Designed by Yves Behar, Josh Morenstein, Noah Murphy Reinhertz and Dan Snyder of fuseproject for Biersdorf

Contact: Lauren Busto -