Medingo SOLO MicroPump Insulin Delivery System Brand Identity and Package Design


The Solo MicroPump is a miniature insulin dispensing device for diabetics that allows users to personalize their device for their insulin needs. In order to communicate the advantages of this new system, a brand strategy and framework was developed as the foundation for the brand identity and packaging design. This brand identity extended across multiple consumer touchpoints including collateral, packaging, trade shows and Web presence.

Credits: frog

Contact: Sara Munday: