Jawbone ERA Packaging


The Jawbone Era is a Bluetooth wireless headset that employs motion controls for enhanced interactivity. The Era packaging, echoes this technology. The box is layered; the slipcase is laser cut to match the pattern of the headset, while the inner box is printed with expressive imagery. When the outer layer is removed, the four sides fall away to instantly reveal the product and messaging.

Credits: Yves Béhar, IDSA and Sara Butorac of fuseproject for Jawbone

Contact: Melissa Guthrie: melissa@fuseproject.com