Credit: Smart Design and Gregor Mittersinker

Client: A.T. Cross

No matter what product is in this case, the package and graphic design language is a pleasing and great aesthetic come-on. Targeting a youth/young adult market, which is a new sector for Cross, the packaging has two elements: a curvaceous hard-plastic case and an exterior cardboard box with eccentric proportions.

Contact: Jinny Kim,
Smart Design,
(212)784-4011;
[email protected]