Client: A.T. Cross
No matter what product is in this case, the package and graphic design language is a pleasing and great aesthetic come-on. Targeting a youth/young adult market, which is a new sector for Cross, the packaging has two elements: a curvaceous hard-plastic case and an exterior cardboard box with eccentric proportions.
Contact: Jinny Kim, Smart Design,
Credit: Smart Design and Gregor Mittersinker