ClearView packaging

Bronze
2009

Hewlett-Packard's (HP's) ClearView packaging design consists of four SonoPosts to provide stacking and side-impact strength, minimal use of corner cushions to provide impact and vibration protection, and a clear shrink-film hood to secure the packaged product to a pallet. The design offers many environmental benefits, such as material reduction and recyclability. For customers, the see-through accountability results in less handling abuse and allows easy inspection for damage before accepting delivery.

Contact: Perry Biancavilla: perry.biancavilla@hp.com Credit: Perry Biancavilla of Hewlett-Packard Company; Steve Tornga, Mark Dillin, Jim Lowry and Ron Krockel of Sonoco; and John Stephan and Scott Watson of Createc Client: