Medical & Scientific Products

"Sushi Time" Sushi Plate

Made from high-quality porcelain with Palisander rosewood chopsticks, the "Sushi Time" Sushi Plate is a sushi and sashimi serving piece for two. The wide outer rim is generously sized and slopes inward toward the center “dipping dimple.” Recesses along the rim secure the chopsticks when not in use. In addition to being highly functional, the design is refined enough to be displayed on the table or shelf when not in use. Since its release, sales have been robust at such high-end design retailers as the Museum of Modern Art’s Design Store.

Contact: Scott Henderson, IDSA
Scott Henderson Inc.

Credit: Mint Inc.


The BikeBoard Product Line

The BikeBoard is a pioneering a new category of wheeled recreational products. It functions similar to a scooter but maneuvers like a surfboard, snowboard, skateboard or BMX bike. Three models fit different aged users: the Tyke model for ages 4 and up, the Mini for ages 7 and up, and the Cruiser & Freestyle for ages 10 and up. The design team created a frame that acts as a lever to flex the rear suspension for amazing maneuverability. It is easy to assemble, and learning to ride it is simple.

Contact: Gregg Gantwarg
Davison Design & Development, Inc.
412-967-0124 x32007

Credit: Davison Design & Development, Inc. and The BikeBoard Company, LLC


Titan Electron Microscope

Client: FEI Company (Netherlands)

The Titan microscope brings the nano-scale within the reach of researchers and developers. Within minutes of inserting a sample, the device provides atomic-level analysis. The desk, control panels and the complete user-orientation were analyzed from a human factors point of view and optimized for comfortable operation of the machine. All the technical components, such as cables, wires, hoses, nuts and bolts, needed to be shielded from environmental influences. However, by applying a semi-transparent smoked front cover, its innovative technology need not be hidden. From an environmental perspective, the Titan is easily disassembled at the end of its life cycle, which facilitates the proper recycling of its X-ray stopping materials, such as lead. The company’s current market share in this market segment has grown to approximately 70 percent.

Contact: Annemieke Strous
Philips Design

Credit: Philips Design (Netherlands)

Echelon™60 ENDOPATH® Stapler


The Echelon60 is an endocutter that divides and staples human tissue in minimally invasive surgical procedures such as gastric bypass surgery, laparoscopic colorectal procedures and lung surgery. The design team conducted extensive research to identify drawbacks of the previous product generation, including a detailed ergonomic analysis, a careful study of hand dimensions and two rounds of usability testing with surgeons. The innovation that resulted is a multiple-squeeze approach for the cutting and stapling, which required careful attention to user feedback to make it intuitive. Other improvements include increases in efficiency, intuitiveness and overall surgeon satisfaction. The Echelon60 has helped reestablish Ethicon Endo-Surgery as the global leader in endoscopic surgical stapling. In the product’s first four months, it captured a 10 percent market share with projections at 50 percent market share within the first year.

Contact: Matt Miller, IDSA
Ethicon Endo-Surgery

Credit: Ethicon Endo-Surgery and Design Science

Quantum Design SVSM

Client: Quantum Design, Inc.

The Quantum Design SVSM is an ultra-sensitive instrument for measuring magnetic properties of materials in the development of nano-compounds, data storage and advanced R&D. The new design consolidates various parts of the process into a single focused setup area so that experiments can be operated without changing hoses and connections or monitoring various pieces of equipment scattered though out the lab—a significant improvement over previous models. The design is vibrant and robust, without overpowering the simplified user experience. Because of its cost, the machine requires a large capital expense for labs. However, the new design’s user-driven focus helped the company successfully expand beyond the academic and research market into more lucrative industrial arenas.

Contact: Bill Clem, IDSA
Strategix Vision Inc.

Credit: Strategix Vision Inc.

Smiths Cleo 90 Infusion Set


The Cleo 90 all-in-one infusion set for administering insulin through a pump offers a host of new features to reduce complexity, maximize comfort and ensure safety. The single-unit, self-contained packaging does at least triple duty: it’s an integral sturdy sterile package, easy-to-use insertion device and automatic, needle-safe disposal container. It also reduces the number of steps for the patient. Cleo sticks to the skin with a smaller, less obtrusive adhesive patch, and the cannula design uses the smallest inserter needle of any cannula-style infusion set—for less pain. And with its deliberately non-medical, discreet consumer-product look, users can feel comfortable using the device in all kinds of environments and situations.

Contact: Diana Greenberg
Bridge Design, Inc
415-487-7100 x255

Credit: Bridge Design and Smiths Medical MD, Inc.

SuturTek 360° Fascia Closure Device


Designers were challenged with developing a hand-held suturing device that would prevent needle-stick injuries and protect surgeons, nurses, operating room staff and patients against potentially deadly blood borne pathogens. The SuturTek 360 precisely replicates traditional hand suturing techniques. It prevents accidental needle sticks by containing the sharp point of the needle in a protective cartridge when not in use. It also reduces trauma to the tissue by assuring the needle always follows its own arc. For surgeons, it speeds up the procedure and reduces the tedium of hand suturing—simply squeeze the handle to place a stitch. The SuturTek 360 can also be used with equal ease in either hand.

Contact: James Bleck, IDSA
Bleck Design Group
978-251-7474 x223

Credit: Bleck Design Group and SuturTek

At Home Neuromotor Test Device

Client: Intel Corporation/Digital Health Group

This in-home diagnostic tool allows doctors to regularly assess the status of their patients with Parkinson’s disease. The laptop-like device leads patients through a series of dexterity, tremor and voice tests. Patients also wear a watch-like accelerometer that collects bodily tremor data, which are easily downloaded by docking the watch to the device. After the data are relayed, doctors can adjust medications and other treatments without requiring patients to leave home. The device also provides researchers with objective scientific data about the progression of the disease versus traditional subjective reporting methods that rely on patient and doctor observation—hopefully speeding the development of new treatments and one day a cure.

Contact: Steve Prastka, IDSA
Intel Corporation

Credit: Intel Corporation

3D Mouse


The 3D Mouse is a user-interface device for sterile surgical settings that allows the physician to more easily view real-time 3D images during surgical procedures. The 3D Mouse combines the control of six distinct, complex user movements (X, Y, Z rotations and X, Y, Z translations) into a single liquid-proof joystick, while providing the functionality of a standard 2D mouse for interaction with GUI functions. Design details map key control locations, providing positive tactile feedback that allow physicians to work without taking their eyes off the patient. Specific form and finish solutions also facilitate use without interference from the sterile drape.

Contact: Louis Lenzi, IDSA
GE Healthcare

Credit: GE Healthcare

Insulet Omnipod Personal Diabetes Management System

Client: Insulet Corporation

The OmniPod is the first wearable insulin pump that attaches directly to the user’s skin, eliminating the clutter and obtrusiveness of tubes. The pump is affixed to the abdomen with a self-adhesive backing. When activated by the user via the remote control, the OmniPod inserts a cannula into the skin, through which a metered dose of insulin is injected at regular intervals. For optimum wearability, all edges are sculpted to reduce sharp points and bulk. Its color was deliberately chosen to lend a neutral, harmless tone, like a drug delivery patch. The easy-to-use remote control features large textured buttons and a generous, backlit screen with magnified icons and text. The OmniPod system is applicable to any therapy that delivers subcutaneous liquid medications, and with only minor modifications can easily be commercialized in those markets as well.

“From a patient’s perspective, this design reduces to the perception of a healthcare product to that of a digital assistant. Overall, this system is leading the direction of consumer medical products.”
--Tor Alden, IDSA, principal, HS Design Inc.

Contact: Alan Mudd, IDSA
Design Continuum

Credit: Design Continuum