Client: Waterpik Technologies, Inc.
Containers of floss continue to gather dust in medicine cabinets throughout this country as people refuse to perform the task that most dentists believe is more important than brushing. But the fact that sales of Waterpik's new electric flosser exceeded forecasts by 300 percent proves that people will floss if they're given an alternative method that's more comfortable and easier to use than string.
Contact: Greg Volan, IDSA,
Designers: Volan Design LLC