Project Better is a casual footwear collection that focuses on well-being. The design principles are rooted in consumer insights from research and ethnography studies in Amsterdam, an urban epicenter of the wellness lifestyle. “Better” means putting the human first, developing shoes from a new perspective, reducing materials and amplifying the benefits of natural ones. The shoes are made with only the essential elements, deconstructed without extraneous layers, to enhance the natural movement of the foot. The foot and heel are surrounded by the comfort of merino wool, and the entire foot bed is washable.
Designed by: Stephanie Howard, IDSA, of HOW AND WHY, and the VF Corp. Global Innovation Footwear Team