SuperPop was developed to compete in the semi-automatic washing machine market. It is user-friendly and offers consumers a bold design, efficient performance and attractive cost-effectiveness. SuperPop efficiently washes up to three kg of dry clothes. It features a manual water input system which can be connected to a conventional tap, allowing users to fill only the necessary amount of water and avoid waste. A 15-minute timer with four different programs can be set to automatically shut down the machine when the cycle ends. Its filter stops residues while an internal mechanism handles heavy-duty washing. SuperPop can be easily disassembled and stored, and consumers can conveniently carry it home after purchase.

Credits: Gustavo Chelles and Romi Hayashi of Chelles & Hayashi
Client: Mueller Eletrodomésticos S/A
Contact: Marcio Goncalves: