This concept develops a common set of consumer electronic components or "seed" that can be configured into a digital camera, for example, or reconfigured into a cellular phone or even "reskinned" into a completely new device by some upstart company. The components had to fall somewhere between raw computing material and beautiful high tech gadgets. It is a strategic model that proposes we design the ability to restructure the technology in our lives to suit our individual needs.

"Part product and part strategy-a suggestive and provocative approach to the role that design plays in conjunction with 'the brand.' Beautifully written research." -Naomi Gornick, I/IDSA, Brunel University, U.K

Contact: Matthew Boyko,
Cranbrook Academy of Art,

Designers: Matthew Boyko, Cranbrook Academy of Art