FedEx Center Environment

Client: FedEx

The ZIBA Design team videotaped, interviewed and even assumed the identity of FedEx customers and agents in its quest to turn the unremarkable and inefficient FedEx centers into three-dimensional representations of the FedEx brand. The redesigned centers tear down the barrier between agent and customer and use economical modular components to create an open, inviting and flexible environment that accommodates a wide variety of customer needs.

"This is an excellent example of a corporate brand identity driven by good design. All aspects have been well studied. The "philosophy of on-time delivery" has been very well empowered." -Nasir Kassamali, Luminaire

Contact: Michael Francis,
ZIBA Design, Inc.,

Designers: ZIBA Design, Inc.

"50 Years of TV and More"

Client: Globo Media Corp. c/o Magnetoscopio, PV Com Ltd., Brazil

The Oscar Niemeyer building that was retrofitted to house this 90,000 square foot exhibit couldn't be more suitable to examine the Brazilian relationship with television over the past 50 years. Designers seamlessly melded the subject of the media with the exhibition design and the existing architecture. Visitors enter through a corridor of glass panels treated to resemble giant TV color bars and Niemeyer "portholes" contain media projections of over 30 satellite broadcasts from around the world.

"This wonderful design effortlessly integrated a 50- year- old idiosyncratic modern building with a 21st century immersive technological experience. Each of the galleries enchant as they explore both the medium of TV and the building itself. The jury suspects that the exhibits might provide a more sublime experience than the media they celebrate." -Peter Kuttner, Cambridge Seven Associates

Contact: Cheryl Filsinger,
Ralph Appelbaum Assoc.,

Designers: Ralph Appelbaum Associates

Rose Center for Earth and Space

Client: American Museum of Natural History

Making the cosmos more down to earth was the aim of this 23,000 square foot exhibit that created a Hall of Planet Earth and Hall of the Universe at the American Museum of Natural History in Manhattan. The design team worked with architects, scientists and educators to create a project that takes visitors on journeys through time, size, formation and evolution. The space is also designed to serve a welcoming and gathering function.

"This exhibit extends the architecture of the planetarium, creating a hierarchy of spaces and experiences that succeed in the way they creatively manage information. The galleries present visitors with an enormous range of concepts, from the small and intimate to the frighteningly galactic, and put them in a new and understandable perspective." -Peter Kuttner, Cambridge Seven Associates

Contact: Cheryl Filsinger,
Ralph Appelbaum Assoc.,

Designers: Ralph Appelbaum Associates

Amtrak's AcelaTM Station Signage

Client: Amtrak/National Railroad Passenger Corp.

Amtrak's AcelaTM high-speed train will redefine rail service in the U.S. and its sleek signage reinforces this bold statement. Instead of relying on a logo for recognition, the "airfoil" shape of the back-to-back curved panels evokes an overall effect of speed and aerodynamics that creates a singular statement of three-dimensional form. The signs fulfill the passenger's need for orientation and schedule information and link these services directly to the brand.

"The distinctive but understated sculptural forms of the AcelaTM signage program present information to travelers with effective branding consistency. The stylistic forms will be quickly identified and easily read by the distracted traveler and will be aesthetically appropriate in the diverse architectural environments the program will occupy. This very effective signage couples the progressiveness of the AcelaTM program with reliable consistency that travelers hope for." -Merry Riehm, IDSA, ProductLogic

Contact: David Vanden-Eynden,
Calori & Vanden-Eynden/Design Consultants,

Designers: Calori & Vanden-Eynden/Design Consultants and Wallace Roberts & Todd

Personal Skies

Client: Museum of Modern Art

The bold use of empty space combined with a pure white room creates a solid design language that allows the user to view the Personal Skies programs without interruption or distraction. When seated, the user sees two interactive assemblies, Cut Skies/ Under Someone's Sky and A Chair with a Soul Left Behind.

Contact: Scott Underwood,

Credit: IDEO, Japan & U.S.


Client: Hotel Elysee

Using New York City's downtown art scene and the international fashion houses on Fifth Avenue as a motif was a design inspiration that sets the Chambers apart from commercial lodging design. The motif was carried from the outside façade through the interior.

Contact: Sheela Pawar,
Rockwell Group,

Credit: Rockwell Group

Bryant Park Sign System

Client: Bryant Park Restoration Corp.

The clean design and elegant frames give the Bryant Park Sign System a unique statement for the park in the heart of midtown Manhattan. The signage is comprised of 12 information kiosks and six history panels, providing the public with park rules and regulations, park hours and history, and general information. All design elements relate to the architectural history of the park.

Contact: Ignacio Ciocchini,
Bryant Park Restoration Corp.,

Credit: Bryant Park Restoration Corp. and Element group

W Union Square

Client: Starwood Hotels & Resorts Worldwide

The design language of this transformation is very spare and excellent. Consistently using the same materials throughout the building gives a sense of permanence and elegance. The Guardian Life Building (on the northeast corner of Union Square, New York City) was transformed into a W Hotel. The design concepts were drawn from the cues and craftsmanship of the existing building and a mix of decorative arts.

Contact: Sheela Pawar,
Rockwell Group,

Credit: Rockwell Group

Prada Dressing Room

Client: Prada

The design is technology and how technology will drive the design of clothing showrooms from the simple tools of locating and inventorying clothing to the eclectic and technologically advanced dressing rooms in the Prada New York. Dressing room innovations include, an interactive flat panel screen next to the dressing room, allowing customers to choose associated items, color, fabric choices, etc. and a mirrored wall inside the dressing room with an embedded plasma screen that displays different views of the customer.

Contact: Scott Underwood, IDEO,

Credit: IDEO, United Kingdom, OMA/AMO, The Netherlands, Prada, Scharff Weisberg, Kramdesign, KTP, Ludwig Seufert GmbH, Germany and Icon Nicholson LLC

Hubble Space Telescope

Client: Smithsonian Institute/Traveling Exhibition Service

Rarely does design language fit so closely with design use as exemplified in the Smithsonian's Hubble Space Telescope: New Views of the Universe. Instantly recognizable through the graphic art use and design function the duo-sized interactive traveling exhibit helps visitors explore the telescope's anatomy, purpose, history and operations.

Contact: Tiffany A. Pettigrew,
Lee H. Skolnick Arch. & Design,

Credit: Lee H. Skolnick Architecture + Design Partnership and Russell Design Assoc.