The NAVER APP-SQUARE project transformed a shipping container into a giant cardboard box to showcase the mobile app services of Naver, a South Korean search engine. The structure was installed in Seoul and Busan, providing a unique experience for visitors; staff inside helped smartphone users to install and navigate the Naver app. This project also created positive buzz that strengthened the Naver brand in the mobile market.

Credits: Hang Soo Jo, Seung Eon Kim, Yoon Jae Yoon, Hyun Kyung Shin, Hana Cha, Philjun Kim, Yun Hee Park, Eun Kyung Park of NAVER and Urbantainer (South Korea)
Contact: Park Ju-young: bonjour55@naver.com


Seoul Design Festival 2011 NAVER X ARTISTS

For the Seoul Design Festival the NAVER search portal provided artwork and a booth where users could expand their online NAVER experience offline. The exhibit featured 20 artists’ ideas about green thinking; the artwork was displayed on oversized easels. The booth was constructed using environmentally sensitive methods; the nonwoven fabric used in the construction was later repurposed into 220 eco bags.

Credits: Hang Soo Jo, Seung Eun kim, Tae Kyung Jang, Hye Eun Son, Yun Hee Park, Hye Won Ok, Jung Ho Park, Soo Kyung Lee and Chang Hoon Lee of NAVER
Contact: Park Ju-young: bonjour55@naver.com


Space for Outstanding Personalities - Mercedes Benz at the Mondial de l'Automobile 2004, Paris

Client: DaimlerChrysler AG, Germany

At the Mondial de l'Automobile 2004 in Paris, Mercedes-Benz unveiled four new vehicles to experts, the press and the general public. The presentation aimed to highlight the vision cars, without upstaging the production launches. Film, lighting and audio interacted to create a succession of new moods that underscored the personalities of the individual products, ensuring that the real stars were the new cars. Inside the booth, media feeds to three towers created large-scale projection areas, and projecting the themes outwards in the form of images and text. Cutouts in the crystalline metal 'skin' of the towers revealed glimpses of the LED panels beneath, creating a fascinating blend of sharp and soft focus. The exhibits, screens and graphics used to communicate in-depth information on premiere themes were integrated into the towers to become part of the architecture. The innovation, passion and quality inherent in the product personalities united to create a self-assured overall brand appearance.

Contact: Barbara Drissner,
DaimlerChrysler AG, Germany,
+49 (0)711 / 17-97477,

Credit: Kauffmann Theilig & Partner Freie Architekten BDA, Germany; Atelier Markgraph GmbH, Germany