Spertus Institute Wayfinding


The concept for the Spertus Institute wayfinding system emerged from “Let there be Light,” the mantra of this Jewish educational and cultural institution in Chicago. The key design element is a typographic system that integrates a modern sans-serif font with a traditional serif font. Placed on both sides of the many interior glass surfaces, the two fonts combine to create a single flickering typeface, an allusion to the Spertus symbol, the flame of a candle.

Contact: Marcia Lausen, IDSA: mlausen@studiolab.com Credit: Jody Work, Hillary Geller, Marcia Lausen, IDSA, Meeyoung Melamed, Tim Wilson and Cheyenne Medina of Studio/lab. Client: Krueck + Sexton Architects