The concept for the Spertus Institute wayfinding system emerged from “Let there be Light,” the mantra of this Jewish educational and cultural institution in Chicago. The key design element is a typographic system that integrates a modern sans-serif font with a traditional serif font. Placed on both sides of the many interior glass surfaces, the two fonts combine to create a single flickering typeface, an allusion to the Spertus symbol, the flame of a candle.
Contact: Marcia Lausen, IDSA: email@example.com Credit: Jody Work, Hillary Geller, Marcia Lausen, IDSA, Meeyoung Melamed, Tim Wilson and Cheyenne Medina of Studio/lab. Client: Krueck + Sexton Architects