Prada Dressing Room


Client: Prada

The design is technology and how technology will drive the design of clothing showrooms from the simple tools of locating and inventorying clothing to the eclectic and technologically advanced dressing rooms in the Prada New York. Dressing room innovations include, an interactive flat panel screen next to the dressing room, allowing customers to choose associated items, color, fabric choices, etc. and a mirrored wall inside the dressing room with an embedded plasma screen that displays different views of the customer.

Contact: Scott Underwood, IDEO,

Credit: IDEO, United Kingdom, OMA/AMO, The Netherlands, Prada, Scharff Weisberg, Kramdesign, KTP, Ludwig Seufert GmbH, Germany and Icon Nicholson LLC