Hewlett-Packard COMDEX Trade Show Booth


Client: Hewlett-Packard

Instead of displaying HP's myriad products like the aisle of an appliance store, this new exhibit approach unified the products around the theme that invention for the common good includes all 6 billion people of the world. The products took a back seat to the people who used them as everywhere visitors turned there were faces, stories, photos, videos and animations of people.

"This exhibition was a welcome relief, with its emphasis on Hewlett-Packard's commitment to people. It captured us with an astonishingly diverse range of participatory displays designed to engage visitors with ideas in addition to products, and made it fun." -Peter Kuttner, Cambridge Seven Associates

Contact: Scott Underwood, IDEO,

Designers: IDEO, Stone Yamashita Partners, Kaleidoscope, Valiant Pictures, Jack Pacheco Creative, Contempo Design, Landor Associates, Muse Presentation, Scene 2, L.inc design, Gamelet.com, Manalagi Group and Flapjack Interactive