The ZIBA Design team videotaped, interviewed and even assumed the identity of FedEx customers and agents in its quest to turn the unremarkable and inefficient FedEx centers into three-dimensional representations of the FedEx brand. The redesigned centers tear down the barrier between agent and customer and use economical modular components to create an open, inviting and flexible environment that accommodates a wide variety of customer needs.
"This is an excellent example of a corporate brand identity driven by good design. All aspects have been well studied. The "philosophy of on-time delivery" has been very well empowered." -Nasir Kassamali, Luminaire
Contact: Michael Francis,
ZIBA Design, Inc.,
Designers: ZIBA Design, Inc.