Client: American Institute of Graphic Arts
Stripes were used in this wayfinding system for the AIGA conference on Risk/Reward to highlight discussions that pertained to each side of the issue. The consistent design gave the promotional pieces as well as all conference materials and environmental graphics a cohesive and easily recognizable theme. Recycled paper was used for the conference materials and promotional pieces were self-mailers, eliminating the use of envelopes.
Contact: Melissa Guzman,
Designers: Pentagram Design