AIGA Risk/Reward


Client: American Institute of Graphic Arts

Stripes were used in this wayfinding system for the AIGA conference on Risk/Reward to highlight discussions that pertained to each side of the issue. The consistent design gave the promotional pieces as well as all conference materials and environmental graphics a cohesive and easily recognizable theme. Recycled paper was used for the conference materials and promotional pieces were self-mailers, eliminating the use of envelopes.

Contact: Melissa Guzman,
Pentagram Design,

Designers: Pentagram Design