Beats by Dr. Dre's Heartbeats by Lady Gaga

Bronze
2010

The “Heartbeats” design is an innovative cross between personal electronics and jewelry, creating excitement with retailers to finally be able to sell a headphone that fashion-oriented women (and men) will buy.  Working directly with Lady Gaga herself, the designers captured the essence of her style without resorting to clichés, striking a balance between fashion object and high performance audio.

Contact: Heather Wagenfeld: wagenfeld@ammunitiongroup.com

Credit: Victoria Slaker and Tim Tan of Ammunition LLC, and Lady Gaga of Haus of Gaga for Beats Electronics LLC and Monster Cable, Inc.