For the UX design for the LG SIGNATURE OLED TV R9, the designers defined three key scenarios. Full view is when the TV is unrolled from the base. Zero view is when the hi-fi speakers are in use while the TV screen tucked away. In the 54:9 line view mode, it becomes an object and information hub with a minimalist form. It was designed to maximize the space utilization and prevent the TV from becoming a black monster. It also extends the user experience from the concept of turning the TV on and watching to listening and enjoying the TV even when it is off.
Designed by: HE UX team of LGE Design Center