Road to Paris


Client: Nike used a clear interface, easy to navigate features and perfect target-market graphics to display the online component of an interactive television documentary that covered Lance Armstrong and the US Postal Service Pro Cycling team for 27 days in April 2001. The project was part of a communications experiment for Nike to learn more about consumer behavior as it relates to the two-screen (television and Internet) experience.

Contact: Angela Fung,,

Credit: and Wieden+Kennedy