Since its inception more than 20 years ago, the Windows Start menu has been the anchor point for launching apps and getting users to the content they care about. With Windows 8 and Windows Phone 7, Microsoft continued the evolution of the Start screen by adding live tiles which surface relevant and personal information to the user from apps and services. With the Windows 10 Start design, the experience of launching and switching apps is unified across the familiar and learned legacy of the Start menu on desktop PCs—and the modern capabilities of the Start screen on phones and tablets. The design allows users to leverage what they know from one device and apply that knowledge to using a different device in a contextually appropriate manner.
Designed by: Jaclyn Knapp, Callil Capuozzo, Jeremy Bowen and Holger Kuehnle, and the Windows Start Feature Team