Design Strategy

NIVEA

The NIVEA design strategy was inspired by NIVEA Crème’s original round blue tin with its distinctive blue-and-white lettering. Innovative features include packaging designs and forms adorned with the powerful blue icon and a slanted top that faces the consumer in the store and at home. The new design language communicates a unified look and feel for the NIVEA brand.

Designed by Yves Behar, Logan Ray and Andrea Small of fuseproject for NIVEA

Contact: Lauren Busto - lauren@fuseproject.com

 

Collective Action Toolkit

The Collective Action Toolkit was designed for community leaders who want to bring together groups to solve problems in their community. Developed specifically for nondesigners, it encourages problem-solving with activities that draw on each participant’s strengths and perspectives in pursuit of a common goal. Its emphasis on action challenges groups to align, describe and evolve solutions to fit their communities.

Designed by frog

Contact: Sabrina Sandalo - sabrina.sandalo@frogdesign.com

 

Supercharger

Charge in minutes, for free. Tesla Superchargers allow Model S owners to travel for free between cities along well-traveled highways in North America, Europe and Asia. Superchargers provide half a charge in as little as 20 minutes and are strategically placed to allow owners to drive from station to station with minimal stops.

Designed by Tesla Motors

Press Contact: Jamee Hawn - jhawn@teslamotors.com

 

Windows Phone 7

The design goals for the Windows Phone 7 were to bring a radically new experience to the smartphone market, one that connects with end users, and to make the phone a recognizable brand that users are interested in. The designers sought a better user experience, one that revolves around who the users are rather than what they do.

Credits: Jeff Fong, Bill Flora, Jae Pum Park, Jeff Arnold, Greg Melander, Joe Belfiore, Ryan Bickel, Alfred Astort, Kat Holmes, Albert Shum, Mike Guss, Mark Gibson, Lori Kratzer of Microsoft

Contact: Chris Acker: cacker@microsoft.com

BOEING 787 DREAMLINER

The 787 Dreamliner features an expansive inner architecture as well as dynamic LED lighting that replicates day-to-night light patterns, dimmable windows 65 percent larger than the competition’s and larger stow bins. It has been one of the most successful commercial airplane launches in the history of aviation with more than 800 orders valued at $164 billion.

"The designers leveraged the composite fuselage technology by providing substantially bigger windows and a more natural environment to dramatically improve the claustrophobic, fatiguing experience of air travel and to attract the airlines to purchase the 787 by making it more desirable to the end customer, i.e. the passenger." – Philip Swift, IDSA, Director of Industrial Design - North America, Crown Equipment

Credits: The Boeing Co. Design Team and TEAGUE Design Team

Contact: Sarah Matheny: smatheny@teague.com

IBM Info-Portal Concept

Client: IBM Corp.

No device has been able to successfully integrate voice communication with a display for rich, web-based information. Cell phones are limited in visual display and PDAs are too unwieldy for voice communications. IBM split the communicator device into two pieces—a handset and a smart radio—and connects them using a wireless link.

Contact: Ron Smith,
IDSA, IBM,
919.254.9724;
designr@us.ibm.com

Designers: IBM Corp. and Richard Sapper, Italy

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