Client: Innovative Home Products, Inc.
This wide-ranging research effort studied existing information on the garage door industry, products and users, followed by a quantitative and qualitative study to determine the unmet wants and needs of users. Subsequent research activities were also undertaken in the design and development of the product and retail strategy. Instead of handing off a report, the research team created a matrix representing problems to be solved and opportunities for innovation. One of the key results of the research was the concept of the changing role of the garage as an extension of the home for food storage, home office space or exercise. This finding influenced designers to create a more appliance-like appearance and a color that blends into the finished garage environment.
Contact: Debra Hans,
Designers: Hauser, Inc.