Redesigning the First-Time Voter Journey


Young Americans vote at rates significantly lower than other age groups. But that doesn’t make them insignificant. There were 10.7 million more eligible voters in 2016 than 2012, showing that this segment is growing in both size and influence. The nonprofit Democracy Works understood the stakes of the 2016 election, but lacked the research capacity to understand the challenges first-time voters faced. It also lacked the design resources to translate these insights into their flagship product, TurboVote, an online tool to navigate the voting process. Democracy Works partnered with SAP Design and the Co-Innovation Center to fill this gap by redesigning the journey of the first-time voter.

Designed by: SAP Design & Co-Innovation Center for Democracy Works

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