The NIVEA design strategy was inspired by NIVEA Crème’s original round blue tin with its distinctive blue-and-white lettering. Innovative features include packaging designs and forms adorned with the powerful blue icon and a slanted top that faces the consumer in the store and at home. The new design language communicates a unified look and feel for the NIVEA brand.

Designed by Yves Behar, Logan Ray and Andrea Small of fuseproject for NIVEA

Contact: Lauren Busto -