Client: Nike, Inc
Nike's strategy to develop high performance golf tees resulted in an array of 33 concept examples that solve various problems such as "The Genie," which features an upper portion that disintegrates upon impact, and "The Card," a flat piece that can be kept in your back pocket and easily folded into a cone shaped tee that sits on top of the ground.
- Because "The Card" sits on top of the ground, it can be used even when ground is hard or frozen.
- "The Mojo" tee has a liquid center brewed from turf from Scotland, sand from Pebble Beach, tears from the Nike Goddess and sweat from Tiger Woods.
Contact: Brian Matt, IDSA,
Credit: Altitude, Inc, Nike, Inc and Scott Models, Inc