DEVO Underwear & Packaging

Gold
2004

Client: Devo, Inc

The future of packaging is looking both earth-friendly and user-friendly. Packages shaped like tank tops and boxer shorts leave little chance that the shopper will pick up the wrong item. Once home, the entire package goes right in the wash, thanks to a packaging material composed of dissolvable cornstarch and a small amount of detergent.

"You can't do without packaging, but you can do something with the package once it's done its job. This entry shows a clear, intelligent way out of the looming threat of being engulfed by our waste. It provides hope and uses good form while doing so!" - Poonam Bir Kasturi, I/IDSA, Design Consultant

Contact: Catherine O'Connor,
fuseproject,
415.908.1492 x20,
catherine@fuseproject.com

Credit: fuseproject