Crossroads Concept

Bronze
2001

Client: Wilsonart International

Interiors of aluminum travel trailers never match the streamlined exteriors. This prototype turns the current Holiday Inn design into a suite at a boutique hotel in an effort to appeal to younger consumers. Replacing hardwood cabinetry, carpeting and vinyl tile and wall covering with laminate reduced weight and the attendant odors associated with the traditional materials and created a clean, modern look. Focus groups viewed the new interior as optimistic, fun and beautiful.

Contact: Alison DeMartino,
Wilsonart International,
(254)207-2447;
demarta@wilsonart.com

Designers: Wilsonart International, inside design and C.C.D.